Women in Sport Summit 2024
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Wednesday July 24
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Wednesday July 24 - The Star Gold Coast

Now in its 6th year, the Women In Sport Summit provides a platform for women to tell their story, be heard and empowered.

From the boardroom to the sporting field, the Women In Sport Summit brings sport's most influential figures together to inform, engage and inspire those within the sporting community, offering unprecedented networking opportunities and invaluable connections.

Since our inception in 2017, over 1500 esteemed guests have attended the summit, now recognised as APAC's largest for women in sport. We are proud to offer real world connections on a global and national scale for people, brands and organisation. Join us for this year's event!

Agenda

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Opening Session - 10:00 am - 12:30 pm

10:00am
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Summit Begins

The 6th Annual Women in Sport Summit

Speaker
Holly Ferling
10:05am
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Changing The Game and Driving the Conversation

A discussion on how social media fosters conversation and community around women's sports, enhancing brand building and exposure in the sports industry.

Speaker
Karren Rogers - Meta
10:26am
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Athlete Story

Hear directly from the athlete about their journey and thoughts about the Women in Sport industry.

Speaker
Orla O'Dwyer (Brisbane Lions AFLW)
10:32am
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Rise of the Athlete influencer

Explore the seismic shift in sports marketing as digital platforms revolutionise engagement tactics, providing unparalleled opportunities for administrators, brands, and athletes to elevate their sport, forge stronger partnerships, and enhance personal branding.

Speaker
Ben Parsons (Playa Power)
10:53am
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Netting Goals and Profits: Unleashing the Potential of Women’s Sport

Delve into the potential of Women's Sport with an official whitepaper from YouGov Sport, exploring key areas such as engagement, leveraging men's leagues, reflect on recent successful events like the 2023 FIFA Women's World Cup, longevity, impact and more!

Speaker
Presented by Charles Shelton-Agar
11:14am
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International Key Note Speaker

Join us for an engaging fireside chat with Ilene Hauser, VP of Basketball Operations/Player Relations at the Los Angeles Sparks, to explore the pivotal role of relationships in professional sports management and gain invaluable insights on leveraging trust, communication, and integrity to drive success and positive impacts in the industry.

Speaker
Ilene Hauser - LA Sparks

Stream 1

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High Performance

12:47pm
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Creating an Environment for Women in High Performance Sport to Thrive

This panel will dive into current trends and future prospects for women in sport. We'll discuss opportunities for women interested in sports-related careers, sharing insights on educational pathways and personal journeys to success.

Speaker
Naomi McCarthy - Griffith University
Annabelle McLaren - Griffith University
Kelsey Griffin - Griffith University
01:08pm
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Wave of the Future: Integrating Data with Sport

Speaker
Annie Naveh - Amazon Web Services
01:29pm
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Paddle to the Podium

We will explore the intricacies of genuine partnerships between sports organisations, universities, and peak bodies in this panel presentation. Discover how collaborations can lead to impactful outcomes, supported by innovative digital content that enhances engagement and knowledge sharing across sectors.

Speaker
Clare Minahan - Griffith University
Megan Shephard - Griffith University
April Denny - Griffith University
01:50pm
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Constraints and Barriers vs the Benefits to Athlete Testing in Women's Sport. A normative database to change the game!

Hear what the professional women’s teams and elite leagues are doing for women in sport using VALD Performance equipment. Understand how you can integrate this technology into your programs to build information, inform decisions as well as generate income.

Speaker
Amanda Fielding - VALD Performance
02:11pm
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Empowering the Next Generation

This enlightening session will explore innovative strategies and personal insights on nurturing confidence, leadership, and resilience among young female athletes. Discover how these leaders use education and community engagement to pave new pathways for the future of women in sports.

Speaker
Phillip Morgan - University of Newcastle
Lizzie Welborn - KaMana Community

Stream 2

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Commercial

12:47pm
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Growing Commercial Opportunities

This panel will delve into effective strategies for attracting sponsorships, the unique aspects of marketing women's sports, and leveraging modern technology to enhance commercial viability. Learn how investments in grassroots initiatives can translate into long-term gains for professional leagues.

Speaker
Charlotte Hynes - Parramatta Eels
Shae Bolton-Brown - Melbourne Mavericks
01:08pm
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Commercialisation of Women's Sport

Queensland University of Technology will share an in-depth analysis into the commercial aspects of women's sports legacies and their implications for future investments, research, governance, and application. They will examine the likes of the Women’s World Cup legacy amongst, plus Governance challenges, Sports Technology opportunities and more. They’ve done the research and now you can hear their insights on this critical topic.

Speaker
Hosted by Emily Rosemond OLY - QUT
Professor Divya Mehta - QUT
Professor Sarah Kelly OAM - QUT
Kate Taylor - QUT
01:34pm
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The Ripple Effect of Equitable Training Facilities

Having designed over 16 elite training centres for Australian teams, Populous has seen first-hand the significant impact of equitable facilities on clubs. This session will reflect on how equitable training facilities help female athletes transition to professionalism, boost community participation, and create opportunities for sponsorship, audience building, and sustainable revenue generation.

Speaker
Taryn McQueen - Populous
Sophie Hogben - Populous
01:55pm
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Economics of Balancing Work & Play

Understand the challenges that female athletes are facing and what strategies can support them into the future. Hear from leaders that deal with these challenges daily and their thoughts on how we can all make a difference. Professor Sarah Kelly from the Minerva Network and Lauren Gandini will share their knowledge and insights to kick start the thinking to drive meaningful change.

Speaker
Lauren Gandini - Stella Athlete Management
Professor Sarah Kelly OAM - QUT
02:16pm
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Trends and Funding Opportunities for Women in Sport

Learn about the latest trends in Events Placement , High Performance Camps and Conferences in Australia and New Zealand and the commercial potential. After having just attending the 2024 SportAccord, the world’s biggest sports conference in the UK in April, Corey will talk through some of the trends in Women’s Sport and funding opportunities that are out there.

Speaker
Corey Bell - Sports Marketing Australia

Stream 3

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Media

12:47pm
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From Broadcast to Broadband: Charting Two Decades of Media Disruption 

This presentation explores the rise of digital platforms over the past two decades and their impact on traditional media, brands, sports, athletes, and consumers, revealing how sport has become a key battleground for media innovation and audience engagement.

Speaker
James Burnett - Go Cassius
01:08pm
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Where to next with Media?

A fireside chat with representatives from News Corp Australia to talk about given the progress in recent years, where are things heading for Women and Sport across media coverage, representation, commercialisation and female fans. What can the media do, and what can other sports industry players do?

Speaker
Paul Nolan - News Corp Australia
Genevieve McCulloch - News Corp Australia
01:29pm
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Growing the Game: How Investing in Broadcasting Women's Football is Bigger than just a Rights Deal

This fireside chat will explore how investment in broadcasting women’s sport helps to grow more than just viewership, by highlighting strategic investments across marketing, editorial storytelling, and product experience. Our panel of experts from Optus Sport will delve into the importance of these investments and how they are driving increased viewership, engagement, and ultimately, revenue for women's sport.

Speaker
Tess Rivett - Optus Sport
Stephanie Foran - Optus Sport
Lucas Pavlidis - Optus Sport
01:50pm
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The Rising Tides of Women Surfing

Join WSL APAC President Andrew Stark as he discusses the rising tides of women's surfing, focusing on the journey from achieving equal prize money in 2018 to showcasing women's potential in the sport in 2024.

Speaker
Andrew Stark - World Surf League
02:11pm
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Crossing Borders: The Rise of American Sports in the Australian Market

This session will explore the dynamic landscape of American sports in Australia. Delve into the growing popularity of leagues like the NFL, NBA, and MLB among Australian audiences, examining the strategic partnerships, marketing efforts, and consumer engagement strategies that have fuelled their success down under.

Speaker
Charlotte Offord - NFL Australia & New Zealand
Kerstin Thuresson - Tab Corp

Closing Session

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3:30pm - 5:00pm

03:00
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Athlete Story

Hear directly from the athlete about their journey and thoughts about the Women in Sport industry.

Speaker
Kennedy Cherrington
03:08pm
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Athlete Story

Hear directly from the athlete about their journey and thoughts about the Women in Sport industry.

Speaker
Desi Johnson - Australian Athlete
03:14pm
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The Legacy of Growth

Explore the depths of strategic growth and leadership in sports with Kelly Ryan and Tracey Woodbry, as they discuss their journeys through evolving industries. Learn how they have harnessed their leadership roles to drive significant transformations, cultivate high-performing cultures, and profoundly impact stakeholder engagement.

Speaker
Kelly Ryan - Real Estate Institute of Victoria
Tracey Woodbry - Supercars
03:35pm
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Go For Gold Social Media

Being an athlete in 2024 requires a lot more than just being the best in your field. In this session, you'll hear from an expert panel on how athletes can use social media to their best advantage. From growing dedicated audiences, to finding the right brand partnerships, you'll walk away from this session knowing how to go for gold on social media!

Speaker
Michelle Melky - Amplify
04:02pm
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Emerging to Elite: Funding our Athletes’ Dreams

Australia's elite athletes often struggle financially, with many living below the poverty line while pursuing their dreams. To address this, five-time Olympian Nat Cook has established the Aussie Athlete Fund to provide financial support, fundraising training, and mentorship; a panel including an AAF athlete, a major sponsor, the CEO of the Australian Sports Foundation, and Cook herself will discuss this new initiative.

Speaker
Nat Cook - Aussie Athlete Fund
Barton Green - Aussie Athlete Fund
Patrick Walker - Australian Sports Foundation
Nirvana McKinnon - AMPOL
Connie Chan - Athlete
04:27pm
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Closing Remarks

04:32pm
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Networking Drinks

Tickets

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All tickets include full access to the summit, hearing from 30+ speakers across three streams, as well as complimentary lunch, afternoon tea and networking drinks.

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Student Day(Brisbane, Tues 23rd)
High School Registrations Only
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$395(ex. GST)
Main Summit - Standard Pass
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$345(ex. GST)
Main Summit -Group Pass (5+)

Venue

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The Women in Sport Summit 2024 will be held at The Star Gold Coast. With an impressive convention, exhibition and event gala space for up to 2,300 people, award-winning restaurants, lively bars, spectacular shows and concerts, 24-hour casino, and two luxury 5-star hotels, there’s something thrilling on every level. Not to mention it’s located in the heart of the Gold Coast – one of Australia’s sunniest destinations.

Contact Us

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    Email

    Email Ministry of Sport for further information

    FAQ

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    Can I change the guest name for the tickets I bought?
    Yes, you can change the names of registered guests until July 15 by emailing [email protected]
    Is there parking at the Summit?
    Yes, there is parking available at The Star Gold Coast, with full details available at https://www.star.com.au/goldcoast/about-us/locate-us
    Is there catering at the Summit and how can I submit dietary requirements?
    Yes, Summit tickets include lunch, afternoon tea, and networking drinks post the Summit. A range of food will be available including vegetarian and gluten free options. Any specific dietary requirements can be sent to email [email protected]
    Do I need to pre-purchase tickets?
    Yes, this event has sold out in previous years and is on track to sell out again this year. Please see ticketing link above to purchase your tickets.
    I want to find out more information about the Summit
    This page covers all standard information about the event, however if you have any specific questions please email [email protected]