Cash Converters Return As 2022 Supercars E-series Sponsors
The 2022 Supercars e-series season will see a return of Australian personal finances and second-hand retail company, Cash Converters, as the naming rights sponsor.
This partnership started in 2021 and they have extended it this year and will see the personal finances advertisements displayed throughout the e-series events.
Supercars’ Cash Converters e-series 2022 will see two new two endurance and one fan’s choice races where Supercar’s main game drivers and pro gamers race each other on Australia’s best circuits like Mount Panorama circuit in Bathurst, Winton circuit and Sandown circuit in Victoria.
Cash Converters senior marketing manager, Nichola Strasser, said he is thrilled about the partnership between Cash Converters and Supercars and was looking forward to the success and growth of the series.
“We’re thrilled to be partnering with Supercars again for the e-series in 2022,” Strasser said.
“For us, this high-octane sponsorship makes sense and is the perfect fit for us with our love of gaming, whether it’s retro or state of the art like the e-series.
“We’re looking forward to building on the success of the 2021 series and seeing what our drivers can make possible this year,” he said.
Virtual races will be broadcast live on Fox Sports 506, Kayo, 7plus, Sky New Zealand, YouTube, Facebook, and Twitch and be held on Wednesday nights from 20 July to 24 August.
A mixture of systems is being put in place where Pro Series elite gamers representing Supercars teams and brands will be vying for $26,000 prize money while All-Stars Series, main game Supercars and Dunlop Super2 drivers will be racing each other each week for a $1,000 cash donation to a charity of their choosing.
Supercars, general manager of commercial, Jamie Black, talked about the partnership’s success and as an event that attracts big crowds and famous faces in motorsport both domestically and internationally.
“Over the past two years the Supercars e-series has thrived; making headlines around the globe with drivers from F1 to NASCAR…welcoming famous faces away from the motorsport arena,” Black said.
“We look forward to working with the Cash Converters team once again in 2022 to continue this success,” he said.