Broncos Launch Statewide Trophy Tour

The Brisbane Broncos have announced a statewide trophy tour, presented in partnership with Kia Tasman, that will see the club’s NRL and NRLW premiership trophies travel across Queensland in the coming months.

The tour forms part of the club’s broader post-season engagement strategy, designed to reinforce supporter connections following its dual premiership success.

The Broncos confirmed the tour will include school visits, junior rugby league clubs, regional community events and fan meet-and-greet opportunities.

While full dates and locations are still being finalised, the club says the activation will begin with a two-week metropolitan “Brisbane Blitz” before expanding into a regional roadshow.

Club captain, Adam Reynolds, launched the tour at Broncos Headquarters following his return from a promotional visit to Papua New Guinea with both trophies.

Speaking at the announcement, Reynolds framed the tour as a way to acknowledge supporter contribution and inspire future participation pathways.

“Bringing our double Premiership trophies to fans, schools, and communities across Queensland is an amazing way to thank them and inspire the next generation of Broncos supporters and future players.”

“Brisbane has been and will continue to be a really special chapter in my life and for my family. The experiences, the people and the lessons have meant so much to us,” Reynolds said. 

Broncos CEO, Dave Donaghy, emphasised the strategic significance of the tour, noting its role in reinforcing the club’s identity statewide.

“This Trophy Tour is about pride and gratitude, thanking the people of Brisbane and Queensland for standing behind us, and sparking belief in the next generation who’ll carry the Broncos spirit, and hopefully more Premierships, forward.” 

Partner Kia Tasman will receive naming rights alignment and on-ground brand presence throughout the tour, illustrating how automotive partners continue to prioritise experiential activations to strengthen consumer affinity in sport.

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