The Melbourne Storm has announced a two-year partnership with BMD, appointing the engineering and construction giant as an Official Partner of the club’s Female Pathways and Women of Storm programs.
The partnership arrives as the Storm debuts squads in the Lisa Fiaola (U17) and Tarsha Gale (U19) competitions.
These teams represent the foundation of the club’s long-term strategic vision: securing a standing NRLW licence and establishing a permanent elite presence in Victoria.
Melbourne Storm female pathways manager, Pauline Poloai, described the deal as a “game-changer” for the program.
“This partnership will allow us to invest more deeply in our pathways and ensure that girls coming through our system have the resources and support available to them,” Poloai said.
Emphasising that meaningful change requires long-term investment rather than opportunistic involvement, BMD CEO, Scott Power, added: “Women remain underrepresented in both elite sport and in industries like construction.”
“Ultimately, it’s about standing alongside the next generation as they step into environments where they can thrive,” Power noted.
Welcoming the continued relationship with BMD, which began with the Women of Storm initiative in 2024, Storm CEO, Justin Rodski, noted: “Their investment… will help create meaningful opportunities for young athletes and support our long-term ambition of establishing a successful NRLW future.”
BMD, a family-owned Australian business since 1979, has a history of delivering major infrastructure projects. The collaboration is designed to address the underrepresentation of women in both elite sport and male-dominated industries like construction.
Key components of the partnership include:
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