The Australian Sports Foundation (ASF) has announced a new strategic partnership with the National Basketball League (NBL), in order to develop its philanthropic activities.

The NBL will focus on strengthening the delivery of community programs to foster strong community engagement, with the hopes of increasing basketball participation in Australia.

The NBL and ASK will work closely in their mission to adopt philanthropy and design programs to increase engagement in basketball.

ASF CEO, Patrick Walker, said: “ASF is thrilled to partner with the NBL on their exciting new philanthropic plans, as the pinnacle league for the sport of basketball in Australia.”

“The NBL is well-positioned to find success in fundraising; as one of the fastest-growing participation sports in the country, with visionary leadership, a powerful broadcast reach and a strong, passionate fanbase, we believe that the NBL is primed for success in this space.”

“The NBL joins other major professional leagues who entrust ASF with their fundraising strategy and drive their campaigns through our online platform.”

“The ASF allows donations to sport to be tax-deductible so basketball fans can help their sport continue to grow and develop into the future,” said Walker.

NBL commissioner, Jeremy Loeliger, said the partnership will both grow and develop the competition. 

“Our partnership with the ASF will help the NBL forge ahead and build a stronger, more resilient competition at all levels across Australia to unearth and foster the next generation of NBL, NBA, Boomers and Opals talent.”

“The NBL is excited to work with the ASF to make a meaningful impact in basketball communities,” said Loegiler.