Audi Revolut F1 Team Partners with ElevenLabs

Audi Revolut F1 Team has announced a partnership with ElevenLabs to modernise its global fan engagement strategy.

The collaboration aims to utilize generative AI to break down language barriers and create scalable, multi-lingual digital content as the team prepares for its highly anticipated Formula 1 debut in the 2026 season.

By integrating ElevenLabs’ low-latency voice technology, Audi Revolut F1 can deliver real-time insights and storytelling in over 30 languages, ensuring that fans from Tokyo to São Paulo experience the sport in their native tongue with “authentic” voice models of team personnel and drivers.

Commenting on the partnership, chief commercial officer of Audi Revolut F1 Team, Stefano Battiston, said: “Formula 1 is a sport defined by constant innovation, not only on track but in how teams communicate.”

“With ElevenLabs, we have a leader in AI voice technology, and their capabilities open up exciting opportunities for how we tell our story and connect with fans globally,” Battiston said.

Strategic Integration and Tech Synergy

Creating AI-generated audio for social media, podcasts, and the team’s “Content Hub,” allowing for rapid content production across the 24-race calendar. Using native-quality voice agents to make technical insights more accessible to a broader, non-English speaking audience.

The deal follows Revolut’s own decision to deploy ElevenLabs technology for its global customer support, creating a unified tech stack across the title partner and the racing team.

Mati Staniszewski, Co-founder of ElevenLabs, noted the shared ambition between the two organisations: “Audi Revolut F1 Team is entering Formula 1 with bold ambitions on and off the track. We’re exploring how our technology can support the team at the track while also transforming how fans experience the sport.”

[Image: Audi Revolut F1 Team and ElevenLabs logo integration on the R26 chassis]

The Road to Melbourne 2026

The organisation’s entry into Formula 1 is timed with the 2026 technical regulation shift, which emphasizes sustainability and electrification.

The R26 Identity: Following a successful “fire-up” of the Audi power unit in December 2025 and a major livery reveal in Berlin on 20 January 2026, the team is now finalising its commercial roster.

Driver Pairing: The AI-enhanced content will feature the voices of veteran Nico Hülkenberg and rising star Gabriel Bortoleto.

Global Footprint: With facilities in Neuburg (Germany), Hinwil (Switzerland), and Bicester (UK), the team is utilizing AI to unify its internal and external communications across three borders.

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