ATP Launches In-Match Digital Art Collection
The Association of Tennis Professionals (ATP) has announced the launch of a collection of generative digital artwork called LOVE, which will be produced in collaboration with Art Block Engine.
Going on sale from 6 December, the NFTs will allow fans to celebrate, admire and own moments from the 2022 Nitto ATP Finals, which finished last weekend.
Additionally, the artwork will be created through official data, provided by Tennis Data Innovations, and will have shadows and court lines that will indicate the ball’s location, velocity and direction of travel at the point of impact.
Commenting on the collection, ATP chief business officer, Daniele Sanó, said: “Web3 is unlocking incredible new opportunities to innovate and bring sport to life for fans.”
“LOVE represents an exciting first step in the space for the ATP Tour.
“The collection allows fans to own unique artwork generated by our season finale and showcases the richness of data we have in tennis.
“We’re delighted to break new ground at the intersection of sports and web3 in collaboration with true leaders in the industry,” she said.
Art Blocks COO, Hugh Heslep, added: “Art Blocks Engine is the newest offering from Art Blocks, aimed at pushing forward the power of generative and allowing partners to share the magic of the minting experience with their communities.”
“This project with ATP is a compelling use case for the intersection of tennis and dynamic digital collectibles, commemorating what will be historic moments from the Nitto ATP Finals.
“We are so excited to be a part of this project furthering the intersection of art, sports, and crypto,” he said.
The news comes after it was announced that the Davis Cup will be apart of the 2023 ATP Tour.