ASICS has announced a partnership with BSN SPORTS, where they have launched a nationwide sound mind, sound body contest targeting youth programs from across the country.

12 finalists will be selected in mid-March and four selected teams will be unveiled on  1 May , where the teams will be awarded US$12,000 (AUD$17,247) each, as well as a free professional development session through the Believe in You Empowerment Program, valued at US$1,000 (AUD$1,437).

The Believe in You Empowerment Program, developed by BSN SPORTS’ parent company, Varsity Brands, provides free resources and curriculum to guide teachers.

Commenting on the importance of focusing on youth athletes, ASICS elite athlete and Olympic gold medalist Valarie Allman said her participation in youth sports was an integral part to her athletic success and career.

BSN SPORTS president, Terry Babilla added that by teaming up with ASICS, award recipients will benefit from meaningful resources to continue developing well-rounded athletes and teams.

“The impact of a great coach extends well beyond the win column. Great coaches teach athletes confident leadership, effective communication skills, tools to build relationships, how to carry themselves through times of adversity and so much more,” said Babilla.

The announcement comes after ASICS was announced as a component company of the Dow Jones Sustainability Index (DJSI) for the eighth straight year.