Arsenal Football Club has announced an exclusive new partnership with global television brand, TCL, making them the club’s official regional consumer electronics partner in the UK, Middle East, and African markets.

The partnership will see TCL provide Arsenal supporters with access to a range of activations, club content, and deals on its extensive product range including TVs, white goods, and home appliances.

Additionally, TCL aims to expand its footprint and global engagement in sports by offering customers the opportunity to attend live Arsenal matches and Emirates Stadium and participate in meet-and-greets with current players and club legends.

Commenting on the partnership, Arsenal CCO, Julie Slot, said they were delighted to welcome TCL to its family of partners: “This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa and the UK. We look forward to working closely with TCL to bring the best viewing experience to our fans in the region.”

TCL general manager Middle East and Africa, Sunny Yang, added: “We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world.”

“This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa and the UK.

“Our values of progression, positivity and inspiration are aligned to those of Arsenal and we’re excited to work together to engage supporters around the world in their common love for football,” Yang said.

This announcement comes after Arsenal extended its partnership with Adidas until 2030.