HomeFootballArsenal Extend adidas Partnership To 2030

Arsenal Extend adidas Partnership To 2030

Arsenal Extend adidas Partnership To 2030

English Premier League club, Arsenal FC, have announced an extension to their partnership with adidas that will see an increased focus on the club’s women’s team.

Originally reuniting for the 2019/20 season after 25 years apart, the new deal will see Arsenal’s partnership with the iconic activewear company extend until 2030.

This new deal will include enhanced marketing rights, bringing greater global exposure for teams and athletes, with continued commitment to drive the women’s game forward.

Additionally, Arsenal looks to gain insight from adidas’ goal to make products with recycled polyester wherever possible by 2024, when working towards the club’s own sustainability ambitions.

The new partnership will also allow Arsenal to continue their community work following the launch of their ‘No More Red’ initiative, developed to address the root causes of youth violence.

Commenting on the partnership, Arsenal chief commercial officer, Juliet Slot, said: “We’re delighted to agree a new partnership with adidas until 2030.”

“The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.

“Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike.

“We’re proud of the progress we’ve made together and we’re excited to take out partnership forward,” she said.

Adidas chief executive officer, Kasper Rorsted, added: “The work we have done with Arsenal has broken new ground in football partnerships and both on and off the pitch Aresnal continues to be at the forefront of the sport.”

“We’re truly excited to continue to support both the men’s and women’s teams, delivering the very best for the athlete.

“We believe in helping the local community in London, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling, we’re looking forward to celebrating the rich and diverse Arsenal fanbase in the years ahead,” he said.

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