The National Football League (NFL) has announced a multi-year partnership with Apple Music, giving the platform the naming rights to the Super Bowl half-time show, with the deal worth a reported US$50 million (AUD$77 million).

The deal will also see Apple Music provide exclusive details and sneak peeks to fans in the lead up to Super Bowl LVII, which takes place on 12 February in Arizona.

Additionally, fans can find all details and sneak peeks on Apple Music’s social media channels.

Commenting on the partnership, NFL SVP of partner strategy, Nana-Yaw Asamoah, said: “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show.”

“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology,” Asamoah said.

Apple vice president of Apple Music and Beats, Oliver Schusser, added: “Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage.”

“We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show,” he said.

The news comes after the NFL announced the launch of their virtual reality game, NFL PRO ERA.