The newly formed Australian Professional Leagues (APL) and McDonald’s Australia have signed a deal in an attempt to strengthen the connection between grassroot football participants and the professional game.

The partnership will see McDonald’s become the official quick service restaurant partner, with McCafé becoming the official coffee partner to the A-League, W-League and E-League.

The deal also brings three new relationships between the fast-food chain and APL clubs, including Brisbane Roar, Macarthur FC and Western United, bringing the total number of APL clubs in partnership with McDonald’s to nine.

Chief commercial officer of APL, Ant Hearne, said the partnership is a positive development for football in Australia.

“Our shared passion for the game is at the heart of our partnership with McDonald’s, and they have recognised the unique moment in time for the growth of our game,” Hearne said.

“We’ve got two million people playing football in Australia and we want to give them the best possible access to the highest level of football in this country through APL.

“This partnership with McDonald’s enables deeper connections between young players and their A-League and Westfield W-League heroes and we’re delighted to expand our relationship,” he said.

Small sided games during half-time of matches will also continue under the “Macca’s Half Time Heroes’” title, creating opportunities for families to experience football through ticket giveaways and competitions.

Marketing manager of Mcdonald’s Australia, Amanda Nakad, said the brand is proud to be in partnership with the APL.

“We’re proud to play an active role in communities across Australia, and are thrilled to be a foundation partner of the APL,” Nakad said.

“Working together, we hope to help further connect fans and players to the sport they love, ultimately getting more people playing, watching and supporting the great game of football.

“We love that aspect of sociability and familiarity, that’s so aligned to what we strive to provide in our restaurants,” she said.