Amazon Prime Video secures multi-year deal with Premier Boxing Champions
Amazon’s global streaming service, Prime Video, has inked a lucrative multi-year rights agreement with Premier Boxing Champions (PBC), marking a significant move into the world of professional boxing.
Commencing in March 2024, Prime Video will serve as the exclusive distributor of PBC’s pay-per-view (PPV) events in the United States. These PPV fights will be available for purchase to all viewers, irrespective of their Prime membership status. In the US and select other countries, Prime Video will also exclusively stream PBC Championship Boxing matches.
As part of the comprehensive deal, Prime Video is set to produce original content, including a behind-the-scenes docuseries about the PBC, live weigh-ins and on-demand access to previous events, highlights and archival footage.
“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” said Marie Donoghue, Vice President of US Sports Content and Partnerships at Amazon.
“With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the US and around the world the best in sports.”
— Premier Boxing Champions (@premierboxing) December 7, 2023
Bruce Binkow, CEO of PBC’s agency Integrated Sports, echoed the sentiment.
“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events,” he enthused.
“With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in Boxing.”
Premier Boxing Champions, established in 2015, boasts a roster of over 150 active fighters across various weight divisions, including current world champions. The promotion’s flagship bouts in 2023 included David Benavidez v Caleb Plant, Gervonta ‘Tank’ Davis v Ryan Garcia, Errol Spence v Terence Crawford and Canelo Alvarez v Jermell Charlo.
This move follows Amazon Prime’s successful coverage of the National Football League’s Thursday Night Football, with the recent clash between the Dallas Cowboys and the Seattle Seahawks becoming the most-streamed TNF game in NFL history. The platform’s peak viewership of 17.76 million demonstrates its growing influence on the sports streaming landscape.