Amazon MGM Studios has successfully acquired a film and docuseries package centred around the iconic Isle of Man Tourist Trophy (TT) Race.
This acquisition features prominent stars, Channing Tatum set to star in the film, directed by Reid Carolin. The screenplay is a collaborative effort by Carolin, Jason Keller, and Bryan Johnson.
This move signals an investment in content based on established, high-adrenalin sports properties, reflecting a broader trend of integrating sports narratives into mainstream entertainment.
The production of this package will be spearheaded by Tatum and Carolin’s Free Association, alongside Brad Pitt’s Plan B and Entertainment 360.
Entertainment 360 was instrumental in securing the project rights and facilitating key connections that led to this complete package.
The involvement of renowned production houses and actors underscores the perceived commercial viability and global appeal of the Isle of Man TT as a cinematic subject.
The docuseries, filmed during the last year’s TT races, promises unprecedented access to riders and their experiences, produced by Box to Box Films and Mediawan, with contributions from Entourage Ventures.
This documentary component aims to offer a deeper, analytical insight into the human elements of extreme motorsport.
The Isle of Man TT’s historical significance as the world’s longest-running motorsport event, predating Formula 1 and MotoGP, provides a rich narrative foundation. Riders navigate treacherous roads at speeds nearing 200 mph, embodying the intense thrill of competitive racing and the pursuit of human achievement.
The Isle of Man TT attracted a niche audience, primarily through on-island attendance or radio broadcasts.
However, the launch of the TT’s OTT platform, TT+, in 2022, alongside an enhanced social media presence, has transformed its reach.
This digital shift has enabled comprehensive livestreaming of qualifying sessions and races, leading to a significant surge in online inquiries and global interest over the past two years.
This digital footprint contributed to the commercial appeal of the film and docuseries package, demonstrating the increasing value of digital media strategies in growing sports IP.
The film and docuseries initiative is viewed as a crucial foundation for a broader franchise strategy, boosting successful intellectual properties developed by Mediawan’s talented creators.
The coordination of this package, aligning two separate projects with high-profile talents like Tatum and Pitt, took several months and involved a competitive auction process.
Amazon MGM Studios emerged as the preferred partner due to its extensive global reach, positioning both the film and docuseries for wider international success.
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