Amazon and IRONMAN form new partnership

Amazon has teamed up with Ironman as the Official Sports Nutrition Retailer of the 2018 IRONMAN World Championship.

Ahead of the October 13 event in Hawaii, Amazon’s website has added a pop-up Ironman-branded nutrition shop, stocked with brands from the event’s official nutrition partners, such as CLIF Bar and Gatorade.

“We are thrilled to announce we’ve teamed up with Amazon,” Chief Revenue Officer for IRONMAN, Matthieu Van Veen said.

“The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”

The vast array of products available in the IRONMAN World Championship store within the Amazon Sports Nutrition shopping experience will include third-party certified supplement products, which will help athletes reduce the risks that are often associated with supplement use.

Live race coverage of the 2018 IRONMAN World Championship brought to you by Amazon will be available on Oct. 13, 2018 on ironman.com and globally via IRONMAN NOW on Facebook Watch – www.facebookwatch.com/IRONMANnow.