Media & Broadcast 1 min read

AFL Trade Radio Achieves Record-Breaking Audience Growth in 2024

Written by MOS Editorial Team

Published on 21 October 2024

AFL Trade Radio has achieved record-breaking growth during the 2024 AFL Trade Period, marking a successful year for the platform. The total listening minutes reached 41.7 million, reflecting a 39% year-on-year increase. The number of users grew by 10%, reaching 1.31 million, while video streams surged by 52%. The platform’s social engagement also showed robust growth, with a 67% increase in social video views and a 26% rise in podcast downloads. This performance underscores the continued demand for AFL content across multiple platforms.

By leveraging a diversified media approach, AFL Trade Radio maintained a balance between audio and video engagement, with 63% of the audience consuming audio content and 37% engaging through video. This cross-platform strategy has helped reach wider audiences and deliver tailored content to different types of listeners.

The continued expansion of AFL Trade Radio highlights the growing commercial opportunities in sports media, driven by the demand for specialised coverage during key moments in the AFL calendar. This success sets the stage for further innovation as the platform looks to capitalise on its expanding audience base.

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