The AFL has announced a new partnership with Danone’s high protein brand, YoPRO, who will become the official yoghurt partner of the league.

The partnership was revealed as the latest iteration of YoPRO’s ‘Every Millimetre Matters’ campaign which focuses on how the product can fuel athletes.

As part of the campaign, the brand has brought on AFL athlete ambassadors Christian Petracca from the Melbourne Football Club, Isaac Quaynor from the Collingwood Football Club, and Maddy Prespakis from the Carlton Football Club’s AFLW side.

The move is the latest for YoPRO in Australian sport, after they were partnered with the 2020 Australian Olympic Team and focused on high performance boosts for Australian athletes at all levels from grassroots to elite.

Discussing the new partnership, AFL general manager of commercial and sales, Peta Webster, said: “The AFL is delighted to welcome Danone’s YoPRO as the first official yoghurt of the AFL.”

“We are proud to align with a brand like YoPRO that places supporting Australian sports and athletes at the heart of what they do, and we look forward to working with them throughout the year,” Webster said.

YoPRO protein & wellness senior brand manager, Xavier Gonzales, said: “YoPRO is proud to announce our partnership with the AFL as its official yoghurt.”

“As a brand that puts nutrition and peak performance at the core of our mission, it made sense to partner with Australian football and to fuel the journey of the incredible athletes on the field and all footy fanatics Australia-wide,” Gonzales said.

AFL athlete ambassador for YoPRO, Christian Petracca, said: “As an athlete it is vital that I take care of my body with the right fuel.”

“YoPRO yoghurt is the perfect option for me as it’s packed with natural protein and has no added sugar, helping my performance on and off the field,” Petracca said.

The partnership comes immediately following the launch of the 2022 AFL season, which was headlined by the season opener between the Melbourne Demons and the Western Bulldogs seeing a 25% increase in viewership compared to last year’s season opener.

The game was the highest rated AFL regular season match of all time for subscription television, with an average of 458,000 AFL fans tuning in.