AFL and Telstra Launch Optical Tracking Trial at Marvel Stadium

The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.

The partnership, set to commence in mid-2026, positions the Docklands precinct as the league’s primary “test-bed” for innovations that could eventually be rolled out across all AFL venues.

The trial involves the installation of more than 40 high-definition cameras throughout the stadium, an upgrade from the 14-camera system currently used for ball tracking. This array will create a comprehensive data capture ecosystem, tracking every player and ball movement with centimetre-level accuracy and near-zero latency.

Commenting on the trial plans, AFL executive general manager of customer, commercial and technology, Bec Haagsma, said: “Optical tracking puts the AFL and Marvel Stadium at the forefront of how technology can shape the future of our game.”

“We’re excited to explore how this can enhance everything from player welfare and coaching to officiating and the fan experience,” Haagsma said.

Telstra and the AFL’s Multidimensional Impact

The technology trial is designed to deliver measurable results across five core strategic pillars:

• Officiating Support: Providing advanced goal-line technology and adjudication tools to assist match officials in high-pressure, split-second decision-making.
• Performance & Medical: Utilising high-quality vision for detailed injury prevention and real-time concussion assessment.
• Coaching Innovation: Enabling real-time team structure analysis and the potential for virtual reality (VR) coaching content.
• Fan Engagement: Integrating “Next Gen” stats into broadcast and digital content to provide deeper insights for supporters.

Commercial and Technical Foundation

To facilitate this data-heavy program, Telstra has completely rebuilt the network infrastructure at Marvel Stadium. The “converged network” integrates 4G, 5G, and Wi-Fi 6 to handle the massive data throughput required for live analytics.

Expressing his enthusiasm about the partnership, Telstra’s Group owner of IT software engineering, Nathan Gumley, noted: “We’re focused on building products that turn world-class network capability into world-class experiences.”

“This project is a perfect example of unlocking richer, faster insights that power more personalised digital experiences for fans,” Gumley said.

Building on Accessibility

The optical tracking trial also represents an expansion of the Telstra Touch and Track initiative.

Launched in 2025, the program uses haptic tablets to allow fans who are blind or have low vision to “feel” the game. The move to a 40-camera system will significantly enhance the tactile feedback, providing a more immersive and inclusive experience for the estimated 450,000 Australians living with vision impairment.

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