Similar to Nike’s five-year strategic plan released this week, Adidas have published their growth strategy until 2025 in a document titled “Own the Game”.

The report highlighted a number of goals, including doubling e-commerce sales, an 8%-10% increase on revenue sales by 2025, and shifting to an innovative mindset amongst the company.

The importance of inclusivity and addressing a lack of female workers in the organisation was another key section of the document.

Adidas will execute a cross-category plan to elevate women’s experience all whilst having the goal to grow currency-neutral net sales in the women’s sector.

In response to this plan, Adidas CEO, Kasper Rorsted, said growth of the brand will continue under new innovations.

“Together with our more than 60,000 Adidas employees, I look forward to executing our new strategy,” Rorsted said.

“Own the Game will enable us to continue growing in an attractive industry, gaining market share, and creating sustainable value for all our stakeholders.

“By 2025, Adidas will be stronger, more sustainable and more digital than ever before,” he said.

The report indicated there were negative impacts due to the COVID-19 pandemic in their review of the five years just passed up to 2020, but there were many positives, including a doubling of sales in North America and Greater China, with a £7 billion (AUD$12.6 billion) increase in sales in that period.

In other Adidas news, the brand have signed a partnership with interactive fitness program, Peloton.

In a statement, Adidas GM of global training, Aimee Arana, said the deal has a huge potential for success.

“Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands in a number of exciting ways,” Arana said.

“Our shared values around well-being, inclusivity and community provide an incredible foundation and we look forward to bringing these brands together,” she said.