Serie A club, AC Milan, has announced a partnership with MonkeyLeague that sees the strategy-based football game become the club’s NFT gaming partner.
Launched in stages through 2022, MonkeyLeague is a Web3 football game built on the solana blockchain, where users build and manage their own team of at least six MonkeyPlayer NFTs and compete against other gamers.
MonkeyLeague will work with the 2021/22 Serie A champions to create a collection of AC Milan branded NFTs, including MonkeyPlayers, skins and stadiums.
The NFT assets will be auctioned on 6 October on Marketplace, MagicEden, with the most highly sought-after MonkeyPlayers set to come with physical AC Milan jerseys signed by the entire club.
Additionally, the partnership includes wearables, special game tournaments, and co-marketing events.
Commenting on the partnership, AC Milan chief revenue officer, Casper Stylsvig, said: “We are thrilled to kick off this partnership with MeonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation.”
“We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team,” he said.
MonkeyLeague head of marketing and partnerships, Oren Langberg, added: “Partnering with champions like AC Milan, an absolute iconic club throughout football’s history is another testament to what we are building and where we are headed as a game and game studio,” he said.
The new partnership follows the acquisition of AC Milan by RedBird Capital Partners.
