Ingenia Holiday Parks Secures South Sydney Rabbitohs Sternum Branding in Three-Year Commercial Extension

Ingenia Holiday Parks has announced a partnership extension with National Rugby League (NRL) club the South Sydney Rabbitohs, elevating its status to Official Sternum Partner through to 31 October 2029. The agreement will extend the commercial relationship between the two entities to a ten-year milestone.

Under the expanded contract, Ingenia Holiday Parks advances to the front of the Rabbitohs’ playing jersey after previously occupying shorts, sleeve, and lower-back branding positions since 2020.

The company will also serve as a Major Partner of the Rabbitohs’ Pathways program, securing dominant apparel placement across all seven junior development sides, encompassing three female and four male pathways teams.

Ingenia Holiday Parks – Tourism CEO, Matthew Young, highlighted the commercial evolution of the relationship over six seasons.

“We’re incredibly proud to be extending our partnership with the Rabbitohs and stepping up as the Club’s Official Sternum Partner.”

“Seeing Ingenia Holiday Parks on the front of the jersey is a significant milestone after building our relationship over the past six seasons.

“What makes this partnership special is the opportunity to connect with Rabbitohs fans beyond game day.

“Whether it’s creating memorable experiences for families at our holiday parks or finding new ways to bring supporters closer to the Club, there’s plenty of opportunity to build on what we’ve achieved together.

“We’re excited for what’s ahead and look forward to continuing to create experiences that bring people together over the next three years,” Young said. 

South Sydney Rabbitohs CEO, Blake Solly, emphasised the importance of long-term commercial investment in youth pathways.

“Ingenia Holiday Parks have been a valued partner of the Club since 2020, and to have them commit for a further three years, while moving to the front of our jersey, is a real reflection of how strong this partnership has become.”

“Just as importantly, Ingenia Holiday Parks will become the major partner of our Pathways program.

“Our seven Pathways teams, three girls’ teams and four boys’ teams, are where the next generation of Rabbitohs come through, and having a partner of Ingenia’s calibre backing these young players makes a genuine difference to their development, on and off the field.

“By the end of this agreement, Ingenia Holiday Parks will have been part of the South Sydney family for ten seasons.

“We look forward to continuing to work with their team to deliver great experiences for our Members and supporters, and to support the young men and women coming through our Pathways,” Solly said. 

Commercial Footprint and Fan Activation

The multi-year agreement incorporates broad commercial activations across digital, retail, and experiential channels:

• Apparel Rights & Retail Integration: Secures prime sternum placement across official NRL match jerseys, club training kit, retail apparel lines, and all junior pathways playing and training uniforms.
• Presenting Partner Fixtures & Events: Retains presenting-partner rights for one dedicated Rabbitohs home game each season featuring exclusive half-time spectator activations, alongside the annual Rabbitohs Takeover Weekend at BIG4 Ingenia Holidays Lake Conjola.
• Cross-Partner Promotion: Collaborates with fellow club sponsor MG Motor on a summer promotional campaign running from 2 November 2026 to 31 January 2027, offering a grand prize including an MG HS Hybrid+ Essence vehicle and Ingenia Holiday Parks vouchers.

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