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A-League Women Fixtures Aim To Drive Engagement

A-League Women Fixtures Aim To Drive Engagement

The Australian Professional Leagues (APL) has announced the 2022-23 A-League Women fixtures, which builds on public feedback and will aim to drive engagement.

The expanded league for this season will feature majority of its games at ‘family-friendly’ kick-off times in boutique venues to deliver a great atmosphere.

Junior players across the country, who are registered at a club will also be invited to attend matches for free, through the new ‘Liberty pass’.

The APL has also invested in a new broadcast format, which will see the organisation implement a ‘goal-rush’ show on Saturdays, where coverage will be will switch between all games.

Additionally, all matches will be broadcast live and free on 10 Play and live on Paramount+.

Commenting on announcement, APL CEO, Danny Townsend, said: “87,000 fans watched the UEFA Women’s Final in July and the English FA Women’s Super League  Clubs immediately reported memberships going through the roof.”

“In the year that the FIFA 2023 Women’s World Cup is being co-hosted by Australia and New Zealand, we are orienting our business to capitalise upon that opportunity and ensure a lasting legacy for women’s football,” he said.

On the Liberty pass, Liberty chief executive officer, James Boyle, said: “We’re looking forward to another electric season of Liberty A-League and are delighted to be introducing the Liberty Pass to young football fans, keen to experience the passion and quality of women’s professional football.”

“The Liberty Pass will make football even more accessible, allowing free-thinking families to enjoy an exciting live sporting experience at games throughout the season,” he said.

The announcement comes after the A-League Women’s competition expanded from 10 to 12 teams.

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