Newcastle Knights and SŚAINT Launch Limited-Edition Apparel Capsule

The Newcastle Knights have furthered their strategic diversification into the lifestyle and fashion sectors, unveiling a merchandise collaboration with Australian brand SŚAINT.

The limited-edition capsule collection, which celebrates the intersection of contemporary streetwear and rugby league identity, was officially unveiled today, Monday, 25 May 2026. The launch serves as a key activation ahead of the Knights’ upcoming NRL Round 13 clash against the Parramatta Eels, scheduled for Saturday, 30 May 2026, at McDonald Jones Stadium.

A Convergence of Sport and Lifestyle

This partnership represents the latest step in the Knights’ broader objective to position the club within the Australian cultural landscape, building upon their recently established retail alliance with THE ICONIC. By blending traditional supporter apparel with a minimalist, elevated aesthetic, the collection aims to offer fans wearable pieces that transition seamlessly from matchday to everyday wardrobes.

Commenting on the partnership, Newcastle Knights group chief commercial officer, Jodie Cross, said: “Partnerships like this show just how far both the men’s and the women’s game has come and the space both now occupy within Australian culture.” 

“To have a brand like SŚAINT wanting to collaborate with the Knights is incredibly exciting and speaks to the strength of our audience, our players and the direction sport is heading globally.”

Retail Availability

The exclusive collection is now available for purchase through the following channels:

• Digital: Available exclusively via the official SŚAINT website.
• In-Stadium: Fans attending the Knights versus Eels match on Saturday, 30 May, will have the opportunity to purchase the limited-edition pieces directly at McDonald Jones Stadium.

Founded by lifelong friends Elle Wallace and Ciara Mahoney on the New South Wales Central Coast, SŚAINT has quickly established itself as a leading lifestyle brand.

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