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HITIQ Appoints AFLW Star Ebony Marinoff as PROTEQT™ Brand Ambassador

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HITIQ Limited (ASX: HIQ) has announced the appointment of Adelaide Crows co-captain and AFLW icon Ebony Marinoff as an official brand ambassador for its PROTEQT™ instrumented mouthguard platform.

The partnership marks a significant commercial step for the health-tech firm, aligning its head-impact sensing technology with one of the most decorated and durable athletes in Australian rules football history.

Marinoff’s appointment is built on authentic product advocacy; the midfielder already utilises the PROTEQT™ platform at the elite level to monitor head impact exposure. As an ambassador, she will lead campaigns to increase awareness of player welfare tools across both professional and grassroots sporting communities, emphasising the accessibility of evidence-based data for all levels of contact sport.

Marinoff highlighted the importance of bridging the gap between professional and community sports technology.

“I wear PROTEQT™ at the elite level, so it’s great to see the technology becoming available to players at all levels of the game.”

“Giving grassroots athletes access to the same tools used in the professional environment is a really positive step for the sport,” Marinoff said.

Noting that Marinoff’s leadership and professionalism make her an ideal representative for the company’s expansion, HITIQ Executive chair and CEO, Earl Eddings, added: “Ebony is one of the most respected players in AFLW history.”

“Her genuine use of PROTEQT™ and commitment to growing the game make her an ideal ambassador as we continue expanding adoption across both elite and community sport,” Eddings said. 

The 2024 AFLW Best and Fairest winner holds a storied resume, including three premierships and seven All-Australian selections.

In 2025, Marinoff became one of the first two players in league history to reach the 100-game milestone, underscoring her reputation for consistency. She currently holds the AFLW career records for both disposals and tackles, averaging 30.5 disposals and 12.4 tackles per match during the 2024 season.

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