AAMI Joins Australian Commonwealth Games Team as Official Partner for Glasgow 2026

The Australian Commonwealth Games Team has officially welcomed AAMI as a Proud Partner, marking the national insurer’s inaugural collaboration with Commonwealth Games Australia ahead of the Glasgow 2026 Games.

Under the agreement, AAMI will become the primary driver of “Sideline Champions,” the Australian Team’s dedicated family and friends’ program, while also providing critical performance investment through the Green2Gold2Great initiative.

This partnership ensures that both the athletes and their support networks are financially and logistically backed as they prepare for the international stage.

Commonwealth Games Australia CEO, Craig Phillips AM, endorsed AAMI’s commitment, noting that the insurer’s expertise in protecting Australian assets now extends to the nation’s elite sporting talent.

“Millions of Australians are lucky to be with AAMI, and from today so too is the Australian Commonwealth Games Team,” Phillips said.

Chef de Mission, Petria Thomas OAM OLY, described the partnership as a game changer, adding: “AAMI are backing in not just the Australian Team, but the team behind the team and that will make a genuine difference to the experience of the throngs of green and gold athletes, officials, family and friends headed to Glasgow.”

Highlighting the brand’s focus on the support systems behind the athletes, executive general manager of brand & customer experience, Mim Haysom, added: “Behind every athlete chasing gold in Glasgow is a team of supporters, parents, partners, coaches and friends.”

“AAMI is also proud to recognise and celebrate those ‘Sideline Champions’ who’ve helped our athletes get to the starting line,” Hayson said.

AAMI plans to leverage the partnership through its “Athletes in the Making” campaign and has secured high-profile ambassadorships with several gold-medal contenders.

These include Olympic swimming champion Kyle Chalmers OAM, middle-distance runner Jessica Hull, sprinter Lachlan Kennedy, and para-powerlifter Hani Watson.

The commercial activation will feature a dedicated “AAMI Sideline Champions Lounge” at the Australian Headquarters in Glasgow, providing a hub for families to gather and support the team during the competition.

For those remaining in Australia, the program will offer digital connectivity initiatives to ensure supporters can share in every milestone. This dual-focus strategy allows AAMI to engage with its existing customer base while aligning with the prestige and national pride associated with the Commonwealth Games.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.