Sponsorship 2 min read

St Kilda FC Secures RIO Sound & Vision as Official Partner

image

The St Kilda FC has announced a new Official Partnership with home entertainment powerhouse, RIO Sound & Vision

Emphasising that the partnership extends beyond traditional branding, and resting on a foundation of shared corporate philosophy, St Kilda CEO, Carl Dilena, said: “We’re delighted to welcome RIO Sound & Vision to the Saints’ partnerships family.”

“The team at RIO share our drive to push boundaries and pursue excellence. Their commitment to quality and innovation aligns perfectly with the high-performance environment we continue to build at St Kilda,” Dilena said. 

This endorsement frames the partnership not merely as sponsorship, but as a reciprocal relationship that reinforces the club’s strategic push for competitive advantage.

Confirming the company’s objective to utilise the partnership to showcase its precision and bespoke design capabilities, RIO Sound and Vision sales manager, Robert Surauce, said: “We’re incredibly excited to announce our Official partnership with St Kilda and can’t wait to bring our expertise in immersive home entertaining to the passionate Saints’ faithful.”

“This partnership reflects our desire and commitment to innovation, precision and excellence, values mirrored in the clubs own elite performance culture,” Surauce noted. 

The strategic visibility on the coaches’ attire ensures RIO’s brand is associated with every crucial tactical decision made on game day.

RIO Sound & Vision brings more than 30 years of expertise in world-class home entertainment, having built a reputation for delivering cutting-edge technology, bespoke design, and exceptional customer experiences.

For the organisation, the partnership provides a direct channel to engage the Saints’ passionate and discerning fanbase, aligning the brand’s reputation for premium, tailored solutions with the elite standards pursued within the AFL.

Its Preston flagship store, recognised as the world’s largest home theatre complex, provides a unique physical asset to leverage in partnership activations.

Ultimately, the agreement positions RIO to target consumers who value technical expertise and tailored design, while providing the St Kilda organisation with significant commercial backing from a market leader.

Both parties expressed anticipation for creating experiences that exceed expectations, solidifying the club’s corporate roster as it prepares for the competitive demands of the 2026 season.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 2 min read

North Melbourne and Latrobe Health Services Launch Community-First Partnership

North Melbourne has welcomed Latrobe Health Services to the club in a multi-year...

image
Sponsorship 2 min read

Totality Secures Three-Year Partnership with Allianz Stadium in Major Australian Market Expansion

Totality, the global multi-asset investment platform (formerly known as Saxo Australia), has announced...

image
Sponsorship 2 min read

Formula E Charges Up Financial Operations with Corpay Partnership

Formula E, the world’s first all-electric FIA World Championship and a B Corp...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.