Intuit Becomes LA28 Founding Partner in Financial Management

Intuit Inc., the global financial technology platform behind TurboTax and QuickBooks, has announced a multi-year domestic partnership with Team USA and the LA28 Olympic and Paralympic Games Organising Committee, securing its role as a Founding Partner in the financial management software category.

The landmark agreement establishes Intuit as one of the first companies to retain commercial naming rights for an Olympic competition venue. The Intuit Dome, the home of the LA Clippers, will host the five-on-five men’s and women’s basketball competitions during the LA28 Olympic Games, marking a historic variation from traditional International Olympic Committee (IOC) policy regarding venue branding.

The partnership leverages Intuit’s core mission to power prosperity by focusing on tangible economic and financial support in the host city, extending the Games’ legacy well beyond 2028.

Highlighting the alignment of values of the partnership, chief marketing officer at Intuit, Thomas Ranese, said: “Intuit is incredibly proud to be a Founding Partner of the LA28 Games. Our commitment to powering prosperity aligns perfectly with the spirit of the Movement: celebrating determination, optimism, and the belief in what’s possible.”

“This partnership also allows us to further champion the vibrant business community in Los Angeles and help them thrive,” Ranese said. 

Affirming the importance of this community focus, LA28 chairperson and president, Casey Wasserman, added: “Intuit’s investment in small business growth reflects the values we share: innovation, accessibility, and community.”

“Together, we’re working to create opportunities that will leave a meaningful legacy for Los Angeles well beyond the Games,” Wasserman noted.

The legacy initiatives include:

Small Business Supplier Program: Intuit and LA28 will co-create a programme offering resources, mentorship, and opportunities for local businesses to become official Games suppliers, thereby driving economic opportunity.

Athlete Financial Support: Selected Team USA athletes will receive free tax preparation services via TurboTax to further their financial success.

Financial Education: Intuit will expand its national financial education programme for students within the LA community, focusing on building crucial real-world skills.

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