Broncos Extend A Decade-Long Commitment ASICS Partnership

The Brisbane Broncos has announced a multi-year extension of its partnership with sports performance brand ASICS. This renewal solidifies a commitment that will span over a decade, with ASICS having served as the Broncos’ Official Footwear and Apparel Partner since the start of the 2021 season.

The long-term nature of this agreement underscores the mutual strategic value derived by both organisations.

Commenting on the partnership extension, ASICS Oceania Managing Director, Mark Brunton, said: “As one of the nation’s most loved NRL clubs, we’re excited to be able to continue to support their NRL and NRLW teams to perform at their best from training through to game day by providing sportswear that meets their high-performance requirements.”

Broncos CEO, Dave Donaghy, added: “The long-term nature of this partnership gives us the opportunity to deepen our relationship with ASICS and work even more closely to ensure our players and fans benefit from cutting-edge performance.”

“As Brisbane continues to grow and cement its place on the global stage, aligning with world-class brands like ASICS helps elevate the Broncos and our city to new markets, both across Australia and internationally,” Donaghy expressed.

ASICS will continue to provide official apparel, including training and game day uniforms, football boots, footwear, and fan merchandise for both the Broncos’ NRL and NRLW teams, as well as their Academy squads.

This sponsorship ensures consistent high-performance gear across the club’s entire player pathway, a critical operational benefit for maximising athlete performance and development.

A notable highlight of the existing partnership has been the collaboration on the Broncos’ Black Jersey, worn during the club’s Mental Health Round in June. This initiative, described as an Australian sporting first, quickly sold out across all platforms.

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