AMT Group Acquires Independent Dealer, Redline Specialist Cars

AMT Group (Leeds-based), through its AMT Auto division, has acquired Redline Specialist Cars, an independent dealer of prestige and performance vehicles.

This merger is showcased to reshape the national vehicle market by combining Redline’s used car retail and purchasing expertise with AMT Auto’s diverse vehicle solutions, including leasing, rental, subscription, insurance, and finance.

The strategic rationale behind the merger, as articulated by managing director and founder of AMT Auto, Neil McGawley, is to achieve “significant strategic advantages” and offer a “widest range of vehicle solutions.”

This expansion of capabilities and market reach could have implications for AMT Group’s future sports sponsorship strategy.

 Echoing his sentiments, sales director at Redline Specialist Cars, Rob Milner, said:”This merger is a big step for both Redline and AMT, solidifying our position as a powerful force in the UK automotive industry.”

The enhanced market position of the combined entity may translate into a more substantial and advanced approach to sports partnerships.

This development warrants attention due to AMT Auto’s established presence as a sponsor in elite British sport.

AMT Auto currently holds partnerships with Leeds United (football), Leeds Rhinos (rugby league), and Yorkshire County Cricket Club.

The acquisition of Redline Specialist Cars, a business that annually sells over 2,000 luxury and performance vehicles and ranks among the UK’s top 50 dealers by revenue, creates a larger, more diversified automotive entity.

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