Miami Open Attendance Hits 400k for the First Time

The 2025 Miami Open has emerged as a landmark event in the history of the ATP/WTA tournament by welcoming an unprecedented 405,448 attendees, a significant milestone that breaks the 400,000 attendance barrier for the first time in its four-decade history, with the new record surpassing the previous high of 395,683 attendees set last year.

Over the two-week span of the tournament, six individual sessions achieved record audience turnout.

The event not only attracted large crowds, but it also set a new benchmark in ticket and hospitality revenue, demonstrating a 10% increase compared to 2024, as confirmed by a spokesperson for the tournament.

The Miami Open’s success extended beyond ticket sales, revealing substantial growth across several revenue streams:

• Food and beverage revenue saw an impressive year-over-year increase of 20%, managed by vendor Sodexo Live!.
• Retail sales also saw a 15% uptick, benefitting from a collaboration between the Dolphins and Hard Rock Stadium, which included in-house tournament merchandise and offerings from Lacoste.
• Additionally, sponsorship revenue experienced a 12% rise from 2024, driven by new partnerships with several brands, including Gillette Venus, Disney Cruise Line, DoorDash, Empower, PNC Bank, and Publix.

Overall, the Miami Open’s record-breaking attendance and revenue figures showcase the event’s growing popularity and the effectiveness of its operational strategies, positioning it as a cornerstone in the tennis calendar and a template for future tournaments.

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