#4: Tennis Australia Boss Craig Tiley says “We’re going to go well beyond being a tennis organisation.”

Craig Tiley is a world-leading sports CEO.

He revolutionised the Australian Open- upending its old business model, by bringing media rights, sponsorship and merchandise in-house.

Media rights and sponsorship revenue has tripled, and attendance revenue has more than doubled.

The 2023 Australian Open broke the all-time world record for the most attended tennis event in history.

Naomi Osaka says the AO is one Slam where “players feel like they have a voice.”

Tennis Australia is on the way to becoming a billion dollar company, now with its own venture capital fund, and a huge focus on world-leading tech.

Craig Tiley tells The Ministry of Sport Podcast he wants to see complete convergence between augmented reality and virtual reality, where “We’re going from a million people coming on site to a billion people that feel like they’re on site.”

Tiley takes us inside his approach to make the Australian Open the “master of its own destiny”, he shares his passion about gender equality, and his own journey from serving in the military, to sleeping at a train station, to daring to dream, and now running a globally iconic brand.