HomeFootball$36 Million Naming Rights Secured For New Sydney Football Stadium

$36 Million Naming Rights Secured For New Sydney Football Stadium

allianz Stadium Sydney Cricket Ground precinct

$36 Million Naming Rights Secured For New Sydney Football Stadium

The newly redeveloped Sydney Football Stadium has confirmed the finalisation of a six-year, $36 million naming rights partnership with insurance brand, Allianz, as the stadium nears its completion.

The stadium will now be known as the Allianz Stadium for the next six years through the partnership and will host several major Australian sporting competitions and major events over the coming years.

In particular, Sydney FC, the Sydney Roosters, and NSW Waratahs men’s and women’s teams will call the stadium their new home, with the venue also set to host the upcoming 2023 FIFA Women’s World Cup and several marquee international entertainers.

After securing the naming rights, Allianz has added the stadium to its list of stadium naming rights across the world, which already includes Allianz Arena in Germany and Allianz Stadium in Italy, as well as stadiums in America, Austria, Brazil, and France.

Allianz Australia managing director, Richard Feledy, said the stadium in the Sydney Cricket Ground precinct, in Moore Park, will rank as an unmatched world-class venue for fan experience.

“Allianz has been supporting Australians for over 100 years, and 2022 marks the tenth anniversary of our initial commitment to the original Allianz Stadium,” Feledy said.

“We’re very proud to be associated with this world-class venue which will offer an unmatched fan experience in one of the most iconic sporting precincts in the world.

“Allianz Stadium, here in the heart of Sydney, is the latest important addition to the Allianz global family of stadiums.

“Through our stadium partnerships, we are committed to bringing communities together to enjoy an array of sport, international concerts and important cultural events,” he said.

Venues NSW and Allianz Stadium CEO, Kerrie Mather, said: “We’re so excited to continue our long-standing relationship with Allianz Australia as the naming rights partner of Sydney’s brand new, world-class venue in Moore Park – Allianz Stadium…”

“We can’t wait to welcome crowds to the new Allianz Stadium to help create new life-long sporting, entertainment and cultural memories for the millions of fans expected to visit the new venue each year,” Mather said.

Discussing the details of the soon to be launched venue, NSW Tourism and Sports Minister, Stuart Ayres, said: “With state-of-the-art facilities, unrivalled viewing from the 42,500 undercover seats and the finest in-stadium food and beverage offering across the country, Australia’s best rectangular stadium is on track to open in time for the 2022 NRL Finals series.”

“We can’t wait to welcome the community back to Moore Park’s new $828 million stadium that’s been purpose built for the fans,” he said.

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