The organisers for the FIBA 2022 Women’s Basketball World Cup in Sydney have announced a new partnership with Twenty3 Sport + Entertainment, with the brand to plan and deliver all fan engagement and activation initiatives at the event.

With the event set to begin in September, Twenty3 Sport + Entertainment will run a national Roadshow of activations leading up to the start of the event, with a Fan Zone to be set up at Sydney Olympic Park.

FIBA Women’s Basketball World Cup 2022 Local Organising Committee CEO, Melissa King, said the appointment of Twenty3 Sport + Entertainment as the event activation partner of the tournament will provide an engaging experience for local and international fans.

“Twenty3’s event credentials across both international and major domestic events hosted in Australia were impressive, as was their activation plan for the FIBA Women’s Basketball World Cup 2022,” King said.

“Part of our mission is to create a bold and engaging World Cup and Twenty3’s proposal gave us scalable activation elements to create an amazing experience tailored to the locations we hope to visit around the country.

“The plan also incorporated marketing and promotional elements that will assist in creating awareness for the event and help us connect with the grassroots basketball community and more broadly with people wishing to be a part of this mega event.

“We will be working in unison with the team at Twenty3 to ensure we create an engaging and dynamic experience for both local and international fans who attend the FIBA Women’s Basketball World Cup in Sydney this September,” she said.

Twenty3 Sport + Entertainment managing director, Michael Leeds, said: “We are delighted to partner with the FIBA Women’s Basketball World Cup Local Organisation Committee to bring the world’s flagship women’s basketball tournament to new heights amongst Australian fans through highly engaging content and physical initiatives.”

“This event continues the momentum and growth of women’s sport in both Australia and indeed globally.

“As the world continues to navigate the global pandemic, we think the FIBA Women’s Basketball World Cup 2022 in Sydney will be a welcomed distraction from COVID and embraced by not only the Australian basketball community, but by all Australians who are renowned for their love of a sporting contest,” Leeds said.