The XFL has been making waves since its relaunch in 2020 and has now announced a partnership with Genius Sports that is set to revolutionise fan engagement.

Genius Sports has been named the official betting data distribution partner and free-to-play provider of the XFL, where they have big plans to help the league expand its digital audience and drive fan engagement.

As part of the partnership, Genius Sports has been granted the exclusive rights to distribute official data from every XFL game to its global network of media and betting partners.

This means that sportsbooks will be provided with the fastest, most accurate feed of XFL data, while brands and advertisers will be able to access official XFL data through the Genius Marketing Suite, an all-in-one fan engagement platform.

Commenting on the partnership, XFL chief business and legal officer, Wendy Bass, said: “We continue to align ourselves with the best partners in the business to drive innovation and develop new ways to immerse our fans into the action of the game.”

“Genius is a leader in exploring the new frontier of next generation fan engagement.

“By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners, and stakeholders,” she said.

Genius Sports EVP, Sean Conroy, added: “For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important.”

“We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution,” he said.

Genius Sports has also built a new game called ‘XFL Pick’Em’, a free-to-play game that asks fans to predict the outcome of upcoming XFL matchups, including various proposition bets related to games, players, and teams.

Fans are also asked to bet with football tokens, creating parlays to increase their potential score and improve their ranking on the league-wide leader board.

Weekly winners will be eligible for a variety of prizes, including XFL Shop gift cards, and a grand prize winner will receive a trip for two to the 2023 XFL Championship Game.