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WSL Bonsoy Expansion

Bonsoy WSL

WSL Bonsoy Expansion

World Surf League (WSL) have extended their partnership with Bonsoy for another three years.

Bonsoy will continue as the official milk of WSL until 2024.

WSL Asia Pacific general manager, Andrew Stark, said: WSL is excited to continue to promote a healthy lifestyle with Bonsoy for the next three years.”

WSL Asia Pacific General Manager Andrew Stark

The partnership will continue the brand integration with WSL’s global live broadcast and the sale of products and merchandise at every Australian stop of the tour

“The partnership to date has been super successful for both parties with the WSL and Bonsoy aligning on a number of fronts but in particular on implementing healthy habits into your daily routine.” Stark said.

A new addition to the partnership will include the Bonsoy Board Caddy Program, implemented at the Rip Curl Pro Bells Beach, the first top of the Championship tour in Australia in 2022.

The program will place a local child with one of their heroes to carry and care for their back up board while the athlete competes in the competition.

Spiral Foods marketing director, Raphaelle Wilson, said: “As an Australian family owned and run business, we’ve been going into homes and cafes since the 1980s.

“Our partnership with WSL is a natural fit and in-line with including everyone from the young through to the elderly.” Wilson continued.

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