World Surf League and Bioglan Expand Partnership

Bioglan has extended its partnership with the World Surf League (WSL) through the 2026 and 2027 seasons. The multi-year deal sees the Australian-owned supplement brand expand its footprint, moving from a supporting role to the Title Partner of the Bioglan Newcastle Surfest Presented by Bonsoy.

The partnership targets the Challenger Series, a proving ground for surfers aiming to qualify for the elite Championship Tour.

The Bioglan Newcastle Surfest will run from March 9–15, 2026, at Merewether Beach, celebrating its 40th anniversary as the southern hemisphere’s largest surfing festival.

In addition, the brand maintains its naming rights for the Bioglan Bells Beach Longboard Classic and its high-visibility activations across the Championship Tour stops at Bells Beach, Margaret River, and the Gold Coast.

Commenting on the partnership, WSL APAC President, Andrew Stark, said: “Bioglan’s expanded involvement… reflects a shared vision for growing the sport across multiple levels,”

“Their presence at our events has already delivered strong engagement, and we’re excited to build on that momentum,” Stark said.

To drive commercial engagement, Bioglan is launching the “Challenger to Champion” campaign.

The initiative features a powerhouse roster of ambassadors: two-time World Champion Tom Carroll, and former CT standouts Sophie McCulloch and Liam O’Brien. While Carroll focuses on Bioglan’s new range for the over-60 demographic, McCulloch and O’Brien will front the brand’s performance-led content as they compete on the Challenger Series circuit.

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