World Rugby Revolutionising matchday hospitality for Rugby World Cup

As the Women’s Rugby World Cup 2025 approaches in England, scheduled for 22 August to 27 September, anticipation is building for what promises to be a record-breaking tournament in both attendance and global viewership.

With this remarkable event on the horizon, RWC Experiences has revealed an array of innovative hospitality packages designed to elevate the matchday experience across the tournament’s eight venues.

Commenting on the packages, World Rugby’s chief revenue officer, Michel Poussau, said: “The Women’s Rugby World Cup 2025 is poised to be a generational moment for the sport.”

“We are excited to introduce a hospitality program that aligns with its scale and ambition.

“These packages offer diverse experiences, ensuring that every fan has a chance to enjoy the tournament in a way that suits their interests.

“As we count down to the opening match, we eagerly anticipate welcoming fans from around the globe to this remarkable rugby spectacle,” Poussau said.

This year’s tournament, marking its 10th and largest edition, aims to create unforgettable experiences for fans through a blend of world-class rugby and engaging entertainment.

These offerings cater to a myriad of fan interests, ensuring that supporters can fully immerse themselves in the unique energy and atmosphere of the competition.

Pitch Perfect – The Ultimate Karaoke Experience
Fans looking to enhance their matchday experience can look forward to the Pitch Perfect Karaoke Experience, which provides an exclusive setting in a private suite.

This package promises a high-energy singalong atmosphere, complete with prime viewing seats and a modern dining experience.

With a complimentary bar available, guests can indulge before the matches begin, setting the tone for an exhilarating day of rugby.

Try Tunes – The All-Day Disco
For those who thrive on vibrant atmospheres, the Try Tunes Disco Experience introduces a festival-like environment to the matchday.

This all-day celebration offers fans a lively dancefloor, delicious street food options, and a complimentary drinks package, all designed to create an energetic pre-game party before taking their seats for the main event.

Private Suites – Unparalleled Luxury
The Private Suites package stands as the pinnacle of match day luxury, featuring exclusive settings with unrivalled views of the pitch paired with world-class hospitality.

Guests are treated to exceptional cuisine and five-star service, ensuring a high-end experience from the moment they arrive until the final whistle.

Tunnel Club – A Unique Dining Experience
Offering an extraordinary five-course dining experience crafted by MasterChef winner Steven Edwards, the Tunnel Club combines culinary excellence with prime viewing seats that provide an intimate glimpse into players preparing to take the field.

Surf v Turf – Premium Dining
This package combines a culinary adventure with rugby, offering guests the choice between two exquisite dining options, including steak with Malbec or seafood with Rosé, ensuring every moment is savoured.

Scrum Lounge – The Social Hub
For those seeking a more relaxed yet upscale matchday setting, the Scrum Lounge features a dedicated bar service and social spaces designed for fans to connect and create memorable experiences.

With 275,000 tickets already sold four months ahead of the tournament, the Women’s Rugby World Cup 2025 is shaping up to be an unparalleled celebration of the sport.

Following this, RWC Experiences plans to deliver a similarly exceptional experience for fans attending the Men’s Rugby World Cup 2027 in Australia, continuing a forward-thinking vision of premium hospitality options.

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