World Rugby has announced plans to launch a range of digital collectibles to further engage fans in the sport.
World Rugby Chief Executive Alan Gilpin said: “In line with our new strategic plan, we are looking to develop a deeper connection with the rugby family that stretches beyond our social and digital channels.”
The NFT’s aim to provide a deeper connection for fans, as well as attract a new audience.
“We are really excited to be exploring new ways to provide fans with fun, immersive and unique opportunities to get even closer to the sport, including in the growth area of digital collectables.” Gilpin commented.
For more information of how the world of sport is embracing NFT’s see Ministry of Sport.
The digital collectables are extremely popular in the USA and are becoming more common around the rest of the world as a tool to engage with audiences.
“Digital collectables are the immediate future of sports fan engagement and are hugely successful across major US sports and growing in popularity on a global basis.” He said.
World Rugby believe as a global sporting company creating NFT’s, they will pave the way for other sports to follow.
“We are perfectly positioned to join and lead the revolution in sport, Gilpin said.
“As part of this RFI process, we want to unlock the potential of our vast men’s and women’s Rugby World Cups archives to enable fans to own a part of our sport’s history through a range of limited digital collectables, among other areas.” He continued.
