Women’s Final Four Tickets Prices Double

Tickets to the women’s semi-final at the American Airlines Center in Dallas have been announced, with the highly anticipated matchup featuring 1-seed South Carolina and 2-seed Iowa, starting at US$280 all-in on ticket marketplace TickPick.

The opportunity to see Dawn Staley’s Gamecocks play Kim Mulkey’s LSU Tigers for the title is another likely draw: The championship game get-in price is US$189 — while the all-sessions pass starts at US$637.

Data from the Front Office Sports found that the get-in price to the women’s Final Four increased 168% once the matchups were set, while the average purchase price increased 185%.

That contrasts to the men’s Final Four, which saw ticket prices plummet on secondary ticket marketplaces when hometown teams Houston and Texas were eliminated, thus losing the chance to play at NRG Stadium in Houston.

While the demand for the women’s event is higher than the men’s, the supply doesn’t reflect that.

When NRG Stadium last hosted the men’s Final Four in 2016, the announced attendance was 75,505.

In comparison to the NRG Stadium, American Airlines Center can only fit about 20,000 spectators.

The place where supply and demand meet is in the ticket stock and as of Tuesday night, 900 tickets were available for the women’s Final Four on TickPick, as opposed to 7,200 available for the men’s.