Westfield has announced its latest partnership with Netball Australia, becoming its newest official partner in a multi-tier sponsorship, which covers all levels of the game from grassroots to elite.

As an official partner of Netball Australia, Westfield will also become an associate partner of Suncorp Super Netball and the Origin Australian Diamonds, as well as a major partner of Woolworths NetSetGO.

The partnership will offer a range of benefits, including reciprocal brand recognition across websites and communications, LED signage at Suncorp Super Netball and Origin Australian Diamonds games, and Woolworths NetSetGO co-branded merchandise.

Commenting on the partnership, Netball Australia CEO, Kelly Ryan, said: “We are thrilled to welcome Westfield as an official partner of netball at all levels of the game.”

“This is a wonderful partnership for netball given Westfield’s well-known reputation in Australia and its focus on family connection.

“We look forward to seeing this relationship thrive this year, with Suncorp Super Netball and Woolworths NetSetGO already underway, and the Origin Australian Diamonds Netball World Cup campaign beginning in July,” she said.

Scentre Group, owner and operator of Westfield in Australia and New Zealand, CEO, Elliott Rusanow, added: “We’re excited to partner with Netball Australia in 2023 and put our support behind the netball community in what is a World Cup year.”

“Our Westfield destinations are located in the heart of communities close to where the majority of the population lives.

“They’re places that bring people, including families, together.

“Our partnership with Netball Australia supports our strategy to create the places more people choose to visit more often and for longer.

“We’re looking forward to welcoming players, families, spectators and fans, across all levels of the game, to our centres for unique activations and experiences throughout the year,” he said.

Additionally, customers will also have the opportunity to connect with players through multiple activation moments across select Australian Westfield centres.