West Ham United and BOYLE Sports Announce Landmark Multi-Year Principal Partnership

West Ham United has announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker.

This collaboration marks a milestone with BOYLE Sports set to become the front-of-shirt sponsor for the 2025/26 season.

This partnership shows BOYLE Sports’ commitment to an extensive investment package exceeding £100 million over the next three years, aimed at strengthening its presence in the UK market.

As the official Betting Partner of the Premier League club, the deal underscores BOYLE Sports’ ambition to establish itself as a formidable competitor within the UK betting landscape.

Expressing enthusiasm about the partnership, executive director at West Ham United, Nathan Thompson, said: “BOYLE Sports’ energy and ambition for growth makes them a natural fit as a partner for West Ham United, and we are proud to play a pivotal role in their relaunch into the UK market.”

He further highlighted the shared commitment to expanding the football club’s reach, both domestically and internationally, particularly as West Ham gears up for their anticipated return to the USA to compete against Premier League rivals in the upcoming Summer Series.

Chief commercial officer at BOYLE Sports, Troy Cox, added: “West Ham is one of the most iconic Clubs in the Premier League, and our partnership signifies a powerful alignment between two proud and ambitious brands.”

We share deep historic roots and a commitment to our communities, making West Ham a natural partner for us,” Cox mentioned.

He elaborated that BOYLE Sports is investing significantly in retail, technology, products, and partnerships within the UK—a strategy in which their collaboration with West Ham is crucial.

This partnership aims to deepen customer engagement by enhancing the fan experience, fusing excitement with a commitment to responsible gambling practices.

“Whether you’re betting in-store, online, or following the game from home, we’re dedicated to delivering a sharper, more rewarding experience every time,” Cox concluded.

The partnership not only promises initial branding opportunities but also amplifies West Ham United’s storied legacy as one of the Premier League’s most supported club.

By leveraging its heritage and global fanbase, the club aims to enhance engagement with supporters worldwide.

To commemorate this new alliance, BOYLE Sports plans to collaborate with West Ham United to create innovative content featured on the club’s global digital platforms Supporters can also look out for branded London taxis throughout the city, which will provide visibility at matches and serve as a foundation for an engaging content series titled ‘The Knowledge’.

This initiative is designed to bring fans closer to their football heroes while empowering them with valuable insights, aligning with BOYLE Sports’ philosophy of ‘Back Yourself’.

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