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WBBL Extends Naming Rights Partnership With Weber

WBBL Extends Naming Rights Partnership With Weber

Cricket Australia has announced a two-year extension to the naming rights partnership between Weber and the Women’s Big Bash League.

This collaboration between Weber, a renowned barbecue manufacturer, and the WBBL has been flourishing since 2021, promoting the Australian tradition of coming together around the barbecue or at the cricket ground to savour summer, good food, and cricket.

Approaching the significant Season 10, Weber and the WBBL are committed to strengthening their bond by enhancing these shared moments during match days – including Weber’s prominent presence at key fixtures – and in the comfort of home.

As the premier women’s cricket league worldwide, the WBBL has partnered with Weber to help reshape perceptions regarding women’s roles both at home and in sports.

Weber’s connection to cricket predates its partnership with the WBBL. Fiona McDonald, the daughter of Ross McDonald, founder of Weber in Australia and New Zealand, and sister of Managing Director Michael McDonald, played 35 matches in the WNCL for South Australia.

Michael McDonald, Asia Pacific Managing Director of Weber Barbecues, commented on the extension of their naming rights partnership with the WBBL: “Weber is thrilled to announce a two-year extension of our alliance with the WBBL. The shared passion for summer, family, outdoor activities, good food, and cricket creates unforgettable moments for fans of Weber and the WBBL. As the WBBL embarks on its milestone tenth season, we are enthusiastic about joining forces with a globally respected leader to advance the game and challenge stereotypes about women in sports.”

Margot Harley, Head of Competition Development & Strategy for Cricket Australia’s WBBL, expressed,

“The WBBL is proud to continue our partnership with Weber, a globally recognised innovation leader, for a further two years. Since 2021, our brands have enabled Australians to forge strong connections through our shared love of summer, family, food, fun and cricket. This has allowed both Weber and the WBBL to harness our collective strength and be at the forefront of positive change for women at home and in sport. We look forward to working closely with Weber as we approach our milestone tenth season and beyond.”

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