Video: Sport Trends That Matter For Brands

Ministry Of Sport’s 2018 Annual Conference was held at Qt Gold Coast in November and one of the most sought-after presentations was delivered by Matt Connell, National Managing Director of MKTG Australia, on the sport trends that matter for brands.

Seven key trends that brands should be aware of were outlined during the presentation and were underpinned by two significant studies that MKTG undertake globally.

Study one is a review of sponsorship which includes surveying over 400 marketers from different regions around the world and the second study is decoding the modern sports fan in an effort to understand what fans really want.

Here is the presentation for you to enjoy.