VCARB Launches 2025 Creator Platform

Formula 1 has evolved beyond the racetrack, transforming into a global culture that blends high-speed competition with fashion, music, and digital creativity and VCARB is embracing this shift by offering unique opportunities to spotlight and elevate emerging talent worldwide through the expansion of its Creator Platform and Garage Sessions in 2025.

The Creator Platform

Returning for a second consecutive year, the VCARB Creator Platform aims to find, inspire, and champion creatives across multiple disciplines.

Through exclusive race weekend experiences, selected creators will use their artistic vision to capture and share the story of the team, its drivers, events, and partner activations through photography, videography, or design, creators will showcase their work across VCARB’s platforms and beyond.

Last season, the initiative saw talented individuals such as Violet, Christoph, and Ivy join VCARB in Miami, Monaco, and Singapore, offering unique perspectives on the world of F1 through their creative lenses.

This year, VCARB is extending an open call for digital artists, content creators, and visual storytellers to apply for these coveted race weekend experiences.

Garage Sessions

Music will take centre stage in 2025 as VCARB introduces Garage Sessions, which will be an electrifying fusion of motorsport and music culture.

These exclusive events will be held on select race weekends, spotlighting emerging local artists and DJs alongside headline acts, celebrating the unique sound of each host city.

The season’s first Garage Sessions event is set for the Australian Grand Prix in Melbourne, taking place on Thursday, March 13, at Sub Club from 10 PM to 2 AM.

Artists interested in joining the lineup will have the chance to perform on an international stage, blending their music with the adrenaline-fueled energy of an F1 race weekend.

Race Weekend Opportunities

VCARB is also offering content creators the chance to immerse themselves in special race weekend activations, with partners unveiling unique liveries, product launches, and driver activations throughout the season, there are numerous storytelling opportunities available for selected creators.

These experiences will allow participants to capture behind-the-scenes moments, providing fresh and dynamic content for VCARB’s digital platforms.

Race Posters

Each race week, one digital creator will be selected to design the official VCARB race poster, which will be featured across the team’s platforms, which gives artists the chance to showcase their talent to a global audience and contribute to F1’s growing digital art scene.

How to Get Involved

Creatives looking to take part in the Creator Platform, Garage Sessions, race weekend activations, or the race poster design challenge must sign up and go through a selection process led by VCARB decision-makers, which includes drivers, Yuki Tsunoda and Isack Hadjar.

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