VBET Continues Partnership With AS Monaco Until 2029

AS Monaco has officially announced the continuation of its partnership with betting brand VBet, extending their collaboration for an additional four years, which will run until 2029.

The renewed agreement will see VBET’s branding prominently featured on AS Monaco’s shorts, training kits, and within the club’s home ground, Stade Louis II. This arrangement reflects the significant marketing advantages for VBET, as the brand gains access to the club’s growing audience.

Commenting on the extension, Thiago Scuro, CEO of AS Monaco, said: “We’re delighted to be continuing our great adventure with VBET for even longer. This latest extension, following the one for 2022, demonstrates the strength and richness of this partnership for our two entities.”

“We are convinced that VBET’s renewed support for the next four seasons will be precious to us in our quest to achieve our objectives,” he said.

SoftConstruct and VBET France president, David Ozararat, added: “The SoftConstruct group renews its confidence in AS Monaco with enthusiasm, building on the last five seasons of successful collaboration thanks to the sporting performance coupled with the quality of the sales team.”

“This four-year recommitment is the result of a common desire to be part of the long term in order to make this partnership shine over the long term in Monaco as well as on a global scale of our respective organisations,” he said.

VBET stands to gain from this growing digital presence through targeted sponsored content, underscoring the importance of consistency over time.

Although the specific financial details of the sponsorship have not been disclosed, one could infer that today’s partnership would command significantly higher costs if established anew, compared to the deal struck in 2020.

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