USAA Named Title Sponsor for HYROX Dallas 2025

USAA has been announced as the title sponsor for the HYROX Dallas competition, taking place 21–23 November 2025 at the Kay Bailey Hutchison Convention Center.

The partnership will place a spotlight on military service members and veterans participating in the rapidly growing global fitness racing series.

HYROX, founded in 2017, has expanded internationally with a format positioned as a “competition for everyone,” combining endurance and functional fitness in a timed circuit. The Dallas event will feature thousands of competitors across divisions and fitness levels.

Sharing how sponsorship reflects the organisation’s commitment to wellbeing within the military community, USAA head of corporate impact, Jenna Saucedo-Herrera, said: “HYROX drives community and camaraderie contributing to overall well-being, aligning to our mission to help the military community thrive in every aspect of life.” 

As part of the event, USAA will activate a “Military Competition Corner”, offering recovery areas, agility challenges and custom HYROX Dallas patches for participating veterans and service members.

The space will also share resources from Face the Fight®, a collaborative initiative launched in 2023 to support veteran mental health and suicide prevention.

USAA will also field Team USAA, a 40-athlete group including USAA employees, Wounded Warrior Project® participants and local service members competing across individual and pairs divisions.

A Partnership that Boosts USAA’s Advocacy for Wellbeing

Research from the U.S. Department of Veterans Affairs Million Veteran Program highlights the importance of purpose, community and social connection in supporting veteran resilience and mental health, themes central to the HYROX model.

Since launch, Face the Fight® has distributed more than USD42 million (AUD34 million) in grants, supporting over 620,000 people through funded programs and screening over 417,000 veterans for suicide risk.

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