Sydney FC and Under Armour Formalise Record 10-Year Apparel Partnership

Sydney FC has announced a three-year extension of its partnership with global athletic brand Under Armour.

The renewed deal, running from 1 July 2026 to 30 June 2029, ensures Under Armour remains the Official Premium Partner, Apparel Supplier, and Footwear Partner for the entire club, encompassing the A-League Men, A-League Women, and the youth Academy pathways.

A significant evolution in the agreement is the formal collaboration with ISC Sport. The Australian teamwear specialist will integrate its manufacturing and supply-chain expertise to streamline kit delivery and enhance product innovation for both elite athletes and the “Sky Blue” faithful.

Over the past seven years, Sydney FC has secured 10 major trophies across the A-Leagues while wearing the Baltimore-based brand.

Commenting on the partnership, Sydney FC executive vice-chairman, Sebastian Gray, said: “Our 10-year commitment with Under Armour shows the strength, trust and confidence we have in our partnership.”

“With ISC supporting production and delivery, we now have a stronger platform to innovate and provide the very best merchandise and performance gear for our players and fans,” Gray said.

Under Armour Australia country manager, Fernando Reani, noted the brand’s commitment to “helping athletes at every level perform at their best,” from grassroots juniors to the back-to-back title-contending senior squads.

“Sydney FC is the biggest club in Australia, with an unmatched commitment to performance and ambition.”

“We’re proud to continue that journey for another three years,” Reani said. 

Synergy and Grassroots Investment

The extension is designed to provide commercial stability while doubling down on the club’s development of future talent.

Under Armour will maintain naming rights to the Under Armour Sydney FC Cup, Australia’s premier elite pathway tournament for underage footballers, hosted at the club’s Sky Park Centre of Excellence.

By onboarding ISC Sport, the club aims to resolve historical supply-chain bottlenecks and offer a more diverse range of customisable fan apparel.

The announcement follows the successful launch of the 2025/26 kits, which are currently available via official retail channels.

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