Game Development, Women’s Sport 2 min read

Urgent Call for A-League Womens to Shift to Full-Time Professionalism to Avoid Collapse

image

The A-League Women (ALW) stands at a crossroads, with an urgent appeal from players and Professional Footballers Australia (PFA) for the league to transition to full-time professionalism ahead of the 2026 Asian Cup. A recent report from the PFA reveals that an impressive 96% of players support the move towards a full-time professional structure to secure their futures and enhance the league’s competitiveness.

Several pressing concerns within the league have been highlighted in the report. Currently, a significant portion of players—62%—are compelled to take on second jobs to support themselves financially. Consequently, nearly 69% of players have expressed that they would consider leaving the ALW due to low wages, which currently start at a minimum of $25,000 for nine-month contracts. In contrast, players in the National Women’s Soccer League (NWSL) and the Women’s Super League (WSL) enjoy average salaries of $93,000 and $60,000, respectively.

Already, notable players like Cortnee Vine and Kaitlyn Torpey have opted to join the NWSL, seeking better financial opportunities abroad. They are joined by others, including Macey Fraser and Charlotte McLean, who have also left for leagues that offer more competitive contracts and full-time roles.

With the upcoming 2026 AFC Women’s Asian Cup being hosted in Australia, stakeholders see this as a pivotal moment for the ALW to enhance its visibility and commercial potential. Key recommendations from the report include establishing full-time contracts by the 2026-27 season, improving match presentation, and enhancing club environments to foster elite-level football.

The current structure of the A-League is viewed as inadequate, particularly as other leagues worldwide continue to evolve rapidly. The report warns that failing to professionalise could result in a significant talent drain as players seek better opportunities overseas.

A-Leagues Commissioner Nick Garcia acknowledged the league’s recent growth, including record attendance and membership figures. However, he cautioned that these gains must translate into tangible improvements for players to ensure long-term viability.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!

Similar Stories

logo
image
Game Development 3 min read

FIA Launches Global Call for Proposals to Secure Commercial Promoters for Sanctioned “FIA Esports Championships”

The Fédération Internationale de l'Automobile (FIA) has officially launched a public Call for...

image
Game Development 2 min read

Special Olympics Australia Launches Townsville Sub-Branch

Special Olympics Australia has officially finalised the launch of a new regional club...

image
Women’s Sport 3 min read

Ministry of Sport Unveils Women in Sport Summit 2026 at Adelaide Oval

Australia’s leading commercial platform for women’s sport returns, bringing together the decision-makers, investors,...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.