The world’s premier mixed martial arts organisation, UFC, has announced a multi-year expansion of their innovative partnership with TikTok, to deliver livestream content to UFC fans worldwide.

The pair initially teamed up in 2021 in a collaboration that saw the creation of compelling livestream content, including weekly shows and pre- and post-fight access, behind-the-scenes access, and exclusive athletic interviews.

The deal will see UFC continue to work directly with the TikTok team to produce original live and VOD content for its international channels in Spain, Brazil, and Europe, as well as the recently launched Australian and New Zealand channel, @UFCANZ.

Acquiring a following of more than 13.3 million followers, the UFC flagship TikTok account has become the third-most followed sports league since joining the platform, as the partnership continues to maximise international growth.

Commenting on the partnership, UFC senior VP international and content, David Shaw, said: “TikTok has become one of the strongest, most reliable ways to drive awareness to all our live UFC events, while enhancing the UFC live experience with unique, compelling content for UFC fans around the world.”

TikTok global head of sports and gaming, Harish Sarma, added: “The UFC has built an incredible following and community on TikTok by providing fans with unique behind-the-scenes access to their athletes and events.”

“By expanding our partnership, we’re excited to continue bringing our global community, especially the mixed martial arts community, closer to the action and excitement of the UFC,” he said.

This announcement comes after the UFC reportedly received interest from several companies for the acquisition of their broadcast rights.