The UFC has announced a new partnership with Tagboard to integrate TikTok video content into its live broadcasts.

The deal follows a recent multi-year partnership between the UFC and TikTok, which will see a variety of pre-and-post-fight access content, behind-the-scenes footage, and UFC athlete engagement content posted on the platform.

Using Tagboard’s platform, the UFC will integrate original TikTok content on its live broadcasts across the ABC network, and expands on the UFC’s work with Tagboard throughout the last 12 months to create interactive content during broadcasts.

As part of the deal, the UFC’s TikTok account, which has over 6.3 million followers, will create exclusive weekly livestreams.

UFC senior vice president of international and content, David Shaw, said: “We are diving into our partnership with TikTok in a big way, by not only bringing content to our fans on their platform, but also by utilising athlete and fan generated content to tell stories across our linear broadcast.”

“Our partnership with Tagboard offers unparalleled access for us to tell the UFC story with more immediacy and powerful context, benefiting our fans and viewers around the world,” Shaw said.

Tagboard president, Nathan Peterson, said the deal will push the boundaries of how stories are told.

“We simply love to work with media companies who want to push the boundaries of how stories are told,” Peterson said.

“Our partners at UFC and TikTok have challenged us to help them think through the most innovative ways to tell stories across both broadcast and the TikTok platform,” he said.

The partnership is the latest for Tagboard, who recently announced a four-year interactive content partnership with the MLB, working to deliver fan engagement experiences in-stadium, during livestreams, and across digital properties for the league.